Background
Brief
In November 2007, Emirates launched a new route from Dubai to Sao Paulo – the first time any carrier had flown direct from the Middle East to South America. Our brief was to communicate this to business and leisure travelers around the world.
Solution
The nonstop flight between Dubai and Sao Paulo takes 14 hours and 40 minutes. The idea was to create a character who could talk nonstop about Sao Paulo and Brasil for 14 hours and 40 minutes. Fernando Ferreira is our hero and talks nonstop for 14 hours and 40 minutes – no cuts, no cheats, no edits. You can watch the entire film or type in a specific time code, all via a humble MPU.